I'm setting up Google Ad Manager for a client. Its a little "kludgy" in Iceweasel (Firefox), but its actually a really sophisticated tool, and its really awesome that they provide it at no charge to Google Adsense customers.
The really sweet thing about Google Ad Manager is that it can display AdSense or in-house ads when there are no third-party orders, or if the bid-value of an AdSense ad exceeds the CPM cost of a third-party ad.
I'm still only scratching the surface, but here's what I've noticed as significant so far:
- Ad tags
- Placements
- Line items
